Old-school network marketers often don’t understand that internet network marketing is a viable way to build a network marketing business. I think I found a good analogy.
Someone loaned my wife a copy of Ayn Rand’s The Fountainhead and I started reading it. I don’t know the story and I’m only on page 14, so this may not hold as the story continues, but it does for now.
As the story opens, Howard Roark has been expelled from architecture at the Stanton Institute of Technology for following his own vision. He is called back in for a meeting with the Dean, who wants to give him a second chance.
The Dean is completely dismayed at the lack of interest that Mr. Roark has in the history of architecture. Howard Roark is talking to the Dean about the Parthenon.
“The famous flutings on the famous columns – what are they there for? To hide the joints in wood – when columns were made of wood, only these aren’t, they’re marble. The triglyphs, what are they? Wood. Wooden beams, the way they had to be laid when people began to build wooden shacks. Your Greeks took marble and they made copies of their wooden structures out of it, because others had done it that way. Then your masters of the Renaissance came along and made copies in plaster of copies in marble of copies in wood. Now here we are, making copies in steel and concrete of copies in plaster of copies in marble of copies in wood. Why?”
That got me thinking of my network marketing business. When I signed up with Nikken six years ago I was expected to find people to bring to my upline’s meetings so that they could go through this long discovery process and eventually join my team as a new distributor and repeat the process themselves.
They do it that way because that is how they’ve done it for 20+ years. That’s great for them, but it isn’t for me. Why go to all that trouble of dragging people to a meeting 45 minutes away from my house on a Thursday night? We have the internet now. I can reach the entire world now instead of being limited to my local area. I can hold an online meeting with hundreds of people and I can be in my pajamas if I want to be.
Like Howard Roark, at least to this point in the book, I don’t believe that I have to be limited just because that is the way it has always been done. Instead we should make good use of the expanded capabilities of what he have available to us now.
If you believe the same as I do and are interested in learning more about taking a well-established network marketing opportunity and building it into a successful online business, then we need to talk. Sign up for my email series in the form below. It will show you exactly how I am using the internet to build my Nikken business.