How To Sell – The Nine Motives to Buy

Selling YouI was listening to the audiobook edition of Selling You by Napoleon Hill yesterday and heard what he had to say about using motives to sell.
He said that everyone is a sales person, just most people aren’t very good sales people.

Everyone is selling all the time. No matter who you are, every time you meet someone, explain an idea, talk on the telephone, or give an opinion you are selling your most valuable asset – You.

Napoleon Hill said there are 9 basic motives that influence practically every thought and action that a person takes.

  1. Self preservation
  2. Financial gain
  3. Love
  4. Sexuality
  5. Desire for power and fame
  6. Fear
  7. Revenge
  8. Freedom of body and mind
  9. Desire to create

For you to sell something to someone, that person must be motivated by you to take that action. The more of these motives that you can work into your presentation, the more likely it is to succeed.
Let’s take a look at how some of these motives may be used to sell someone on the idea of building a Nikken distributorship or using Nikken’s products.

Self Preservation

Napoleon Hill listed self preservation as the most important and influential motive. Self preservation is also very easy to apply to Nikken, especially the products. It probably touches a little on fear too.
Our water and air supplies are contaminated with toxic substances, as is our food supply. Getting clean air, clean water, and nutrient rich supplements are vital for our survival. That’s what Nikken’s products are all about, getting those things that our bodies need to not only survive, but to thrive.

Financial Gain

Napoleon Hill lived through the Great Depression. He understood what people are facing today because he faced it then. The motive of financial gain applies very easily to the business opportunity.
For a lot of people today it might not even be about gain, but just getting by.
The Nikken business opportunity gives you the ability to make money by offering the products to other people so that they can survive and thrive. You can also offer the business opportunity to give them the opportunity for financial gain as well, or even just that little bit extra to pay the rent every month.

Desire for Power and Fame

Network marketing definitely offers a chance to build power and fame, at least among your fellow distributors. It is probably one of the easiest ways to get fame.
I have written other posts recently about my trip to the Royal Alliance event in Orlando a couple weeks ago. The first night of the event had the Royal Diamonds, Nikken’s top distributors, sitting at tables so that the rest of the distributors could move from table to table to ask them questions.
It was easy to see what distributors had acquired the most fame. There weren’t any empty chairs at their tables. We all desire to be, if not powerful or famous, at least recognized and appreciated. I know that one day I will be sitting at one of those tables and people will be wanting to ask me their questions, especially because of how I’m building my Nikken business online.


I think fear is overused as a means to sell products. ¬†Along with revenge, it is a very negative emotion. One that feels very uncomfortable, which is why it works so well. I don’t use it very often.
When using fear, I think it is important make sure that you bring them out of the fear before you leave them.
For example…
You’ve undoubtedly heard all of the news about how high the unemployment rate is. I’ve been laid off from work myself before and it isn’t fun wondering where you are going to get the money to put food on your table and keep a roof over your head. Worse if you have a family that depends on you.
Do you have a Plan B in case your Plan A fails?
Nikken can be a great Plan B. You can feel good about earning additional income now to boost your savings by offering life changing products to the people who need them.
You can also offer them a Plan B by inviting them to join your team.
If you stick with it, your Nikken Plan B will grow and can eventually replace your Plan A if you want it to.
The important thing is to act now while you still have a Plan A.
Freedom of Body and Mind and the Desire to Create can both apply to Nikken very well. I will leave them to your imagination for now.
What ways can you come up with to use these 9 basic motives to promote your Nikken business? Once you have them, if you aren’t already a Nikken distributor, join my team and let’s get to work on your Plan B. Or is it a Plan A for you like it is for me?
Wayne Woodworth
PS. You can find Selling You by Napoleon Hill here on Amazon.

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