Online vs Offline Network Marketing

Thank you for signing up to receive this series about how to build a network marketing business online. Before we get into how to do it I want to talk a little bit about why you would want to do it.
Many of the current online network marketing gurus will tell you that traditional network marketing is dead. Likewise, successful traditional network marketers will tell you that you can’t succeed in building a network marketing business online.
Of course, neither is true. It is really a question of what works for you and what you are motivated to do.
There are several traditional network marketers in my upline who are amazingly successful using the time-tested offline methods developed over the past 20 or 30 years. They are solid proof that offline network marketing is still very alive. To make it work, you need to be a very social person with a lot of connections who have a lot of connections. It also helps to live in an area with a large population.

Why Do Network Marketing Online

I prefer online methods because I live in a small town with a very small, spread out population. I also prefer to make my “work FROM home” business a “work AT home” business. By working online I can stay home, leverage my time better, work when I choose for the most part, and I can reach a much larger market than I could with traditional offline methods in my small town.
While network marketing is considered a home-based business, when done the traditional way you still spend a lot of your time away from home seeking out new prospects. By taking your business online you can stay at home more and attract prospects on the internet. My time is better leveraged because each “presentation” I make online in the form of a blog post or some other piece of content can be potentially seen by thousands of people over time instead of by the one person that I would otherwise be talking to right now.
You get to work when you choose. Working online, you can create and post your content whenever you choose. You can work on it early in the morning, middle of the day, or late at night. It’s entirely your choice since you aren’t making live one-on-one presentations. That leaves you free to do other things that you want to do when you want to do them. The only exception to the complete time freedom is that I keep my phone with me during the day so that I can respond to phone calls and emails in a timely fashion.
That you can reach a much larger audience is pretty obvious because the internet is pretty much global. The only restrictions to your market are those that your network marketing company imposes. In my case, my retail market is all of the US and Canada. My prospect market is any of the other 37 or so countries that the company that I am with operates in. This gives me a huge potential for success online because I can reach the other countries online a whole lot easier than I can in person.
So, thanks again for signing up for this series and I hope that you get a lot out of it. I will talk to you again tomorrow and dig a little deeper into how I actually go about building my business online.
Wayne