Online Network Marketing Is Still About People

Now that you are online and starting to get the word out about your business, there is one important thing that you need to keep in mind. That is, your network marketing business is still about people. Your customers are people and your business prospects are people, and they still want to know that you are a real person.

Your Customers

Like I said, your customers want to know you are a real person, or at least enough of them do to justify showing them that you are one. Five of my nine most recent orders were placed over the phone with me because they had questions that they needed answers to or they felt more comfortable talking to a person than ordering online.
The percentage isn’t usually that high, but it does show that this is still a person-to-person business. It is usually closer to 10% of my customers that I actually speak to.
While I don’t usually talk to each of my customers, I do email every one of them after they place an order so that they know that I am the person they should contact if they have any problems with their order or have questions about the products. That helps lead to more satisfied customers and more repeat business.

Your Prospects

Your business prospects are people that you really want to build a relationship with. They need to know that you are successful and can show them how to be successful themselves in this business. The first thing that they connect with is the content on your website about the business. Then maybe they will opt-in for something like this series where they can learn more about you and how you are working the business. Finally, you might talk over the phone to get a feel for personalities and such. I think I have spoken on the phone with everyone who has joined my team and I intend to keep doing that.
My experience so far is that the closer people work together, the more successful we all are together.

How to Connect With People on Your Website

First, make sure that people can easily tell that you are a real person. You can display your picture and contact info on your website where people can see it. You can see my picture and contact info in the header at the top of this page. Some people find it easier to put it on the right sidebar.
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I forgot to show you in the video how to get to the place to change the header. On the left-hand side, expand out Appearance then select Header. That gets you to the right page.
There are many ways to connect with your visitors. The easiest is through comments, so encourage your visitors to share their thoughts on your topic with a comment. Comments do a few different things for you.

  • They let you connect with your readers
  • They are page updates and help you to rank with the search engines
  • They give social validation to your article and encourage others to comment

A contact page is also a good idea so that people can submit questions directly to you without having to make them public.
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There are many widgets that you can add to your website that give people a way to “join” in a manner of speaking. If you look to the right you will see what I am talking about. At the top you see “Connect With Me” with several social media icons. This is the Social Media Widget by Brian Freytag and it just creates links to my social media profiles where people can follow, friend, or otherwise connect with me.
Down near the bottom on the right you can see Networked Blogs,Google Friend Connect, and Top Commentors. Networked Blogs is an application on Facebook that will automatically syndicate your new posts to your Facebook wall. You set it up on Facebook then they give you the widget code to paste into a new text widget on your blog.
Google Friend Connect is a widget from Google. You can find it at www.google.com/friendconnect, set it up there, then past the generated code into a text widget just like you did with Networked Blogs.
Finally, the Top Commentors is the Top Commentators Widget plugin by Lorna Timbah and you search for and install it the same as you have all of the other plugins we have talked about so far. Once it is installed, you go to your Appearance menu on the left, select Widgets, then drag the new widget from the available widgets to the right sidebar.
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So, remember that the point in being online is to be able to connect with many more people than you would be able to offline.
Talk to you again next time.
Wayne
PS. If you would like to learn more about joining my team and getting more hands-on support from me on your website and building a business in wellness, leave me a comment below or email me by replying to the email message that brought you here.

Previous Articles

Online vs Offline Network Marketing
Where Are You Going to Share Your Message?
How to Easily Create Your Website
Promoting You and Your Website Online – Part 1
Promoting You and Your Website Online – Part 2

One Response to Online Network Marketing Is Still About People

  1. Evelyn Keiling says:

    Excellent post~ Thanks for sharing. Ev~

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