Why Network Marketing Doesn’t Work

Why network marketing doesn't work. It isn't because of network marketing itself.I’ve been writing  about how network marketing is better than a job. If you talk to very many people outside of network marketing you will probably not find many who agree with me. They say network marketing doesn’t work. So this time I’m going to talk about why network marketing doesn’t work.

Many people join network marketing every year, but very few people make any money. Not only do most people not make money network marketing, they lose money because they spend more than they make. Why is it still around if it doesn’t work?

Why Network Marketing Doesn’t Work?

That’s easy. First answer this question – what is network marketing? It’s a concept, and concepts don’t work by themselves. You need people who are willing to put in the work to implement them.

Compensation plans are a big deal in network marketing. That’s pretty obvious because they explain how you make money with the company. But a plan is just a plan. It may look great on paper but until someone executes the plan, it’s just words on a piece of paper.

People Turn the Concept Into A Reality

A lot of people do make money in network marketing. Some people make a little money while a few make A LOT of money.

I make money with my network marketing business every month. I’m not one of the few who are rich. I don’t want to work that hard. I have two kids that I home school every day, and that takes time. The people who make A LOT of money spend a lot of time away from home. That isn’t for me, at least not yet. Maybe after the kids are out on their own.

Whether you want to be rich or just have enough to live the life you want to live, you have to do the work to make the money.

Reasons Why Network Marketing Doesn’t Work for Some

Like I said above, network marketing is a concept, or a plan, so it can’t work by itself. It takes people to do the work.

So what are the people doing, or not doing, that gives people the impression that network marketing doesn’t work?

People are Lazy and Want Instant Gratification

A job is easy. Your boss tells you what to do every day. You collect your paycheck every week regardless, unless you get fired for not working. You don’t have to think beyond the task at hand.

In network marketing you are self-employed. You are the boss and you decide what needs to get done every day. You don’t worry about getting fired if you don’t get the work done, you just don’t get paid.

Network marketing is not about instant gratification. It takes time to build it to the point where it makes money on a consistent basis. It’s about persistence and perseverance.

Lack of Training

Lack of training can be a big reason why network marketing doesn’t work for people. Chances are that whoever recruited you into network marketing didn’t teach you how to run a business. You can’t really blame them because they probably weren’t taught either. It’s up to you to figure it out for yourself, or find someone who can teach you.

I figured it out by myself for the most part, and I’m happy to share what I have learned. I floundered around until I figured out that the Internet is the best way for me to make money network marketing. It’s a work in progress.

Recruiting Instead of Retailing

This has got to be the biggest reason why network marketing doesn’t work. This is why people don’t make money, and may even lose money.

After I joined my network marketing company, the first thing I was told to do was set up my monthly autoship order. Then all you have to do after that is sign up more people and get them on a monthly autoship order too. Easy, right?

The only problem is there’s no money in that. At least not for you. You’re spending money, not making money. Your sponsor isn’t making very much from that either. The recruiting plan only works for the people way up the line from you.

Let’s say that I sign up a new distributor and get them on a monthly autoship of $100. I make $11 every time their order ships. Instead, if I find a customer, I make $40 every time they place that same order. That’s almost 4 times as much, and it’s a lot easier to get customers than distributors.

If I was a brand new distributor myself when I signed up the new person I would make $0 from their autoship order, but I would still make $28 on the customer’s order. Recruiting is important later on. Not when you first join.

Why Network Marketing Works

When you start a network marketing business you are in commissioned sales. When you want to make more money as a commissioned salesperson, you make more sales. It’s that simple. You don’t have to beg a boss for a raise.

I don’t like sales very much, so I figured out how to get make my business less about sales and more about marketing and still make money. It is network marketing after all.

Flexibility

If you can motivate yourself, not having a boss is a good thing. You decide what gets done and how it gets done. There isn’t anyone else to seek approval from.

You can work from wherever you want. I control all aspects of my business from my laptop and I’m at work as long as I have an Internet connection. Like I said before, I homeschool my kids so I’m usually at home, but I’m not tied to a specific location. I work from every room in my house, and sometimes from the front porch when the weather is nice. I could work just as easily from the beach or a coffee shop if I wanted to.

You can also work whenever you want. Again, you are the boss, so you don’t have to beg anyone for time off. You decide that. When I have errands to run or want to do something fun with my family, we take time off during the week and avoid the crowds.

Disclaimer

As much as I like network marketing, there is no guarantee that you will make any money. As if that wasn’t clear by now.

What Do You Think?

Do you put more energy into the reasons why network marketing doesn’t work, or that you can’t make money network marketing? I can’t see trading my network marketing business for anything. It works very well for me.

Have you tried network marketing before? Let me know how it went in a comment below, and please share this with your followers on social media. Thanks for reading.

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2 Responses to Why Network Marketing Doesn’t Work

  1. John says:

    Great article on why network marketing doesn’t work Ben.
    I think that there is a bad perception of network marketing from the outside because either they or someone they know has a bad experience with a network marketer that doesn’t know how to market their product correctly.
    Perhaps the person has pushed something onto family members or friends and it is the wrong product for who they are selling too, or they don’t explain its benefits properly due to a lack of training.
    This is why I like online marketing for network marketers as it can be done in a way that puts it in front of the right audience and doesn’t come off as salesey!
    Great article!

    • Exactly John. That is the biggest challenge in any kind of business really, learning how to market it before you go out and try to do it. You come off as desperate, and maybe they are a lot of times. Like you said, marketing online lets you put your message in front of the right people at the right time. Thanks for the comment John.

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